Телеграм канал "Shega"

Shega

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Обновлено: March 13, 2026 at 2:12 PM

Shega

Elevating decision-making in emerging markets like Ethiopia and Africa by transforming challenges in information and data accessibility, quality, and infrastructure into actionable intelligence through technology powered solutions.

@shegahq offers specialized information about transforming and elevating for subscribers interested in Networking

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Рост участников (Последние 27 дней)

Всего: 576

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Последние посты

Shega

13 мар. 2026 г., 00:46

🎥 Video

Today Shega joined the FCA Ethiopia Job Fair at WeVenture Hub, hosted under the Digital and Creative Economies (DICE) Project. We met early career creatives and digital talent across digital marketing, graphic design, and photo and video editing, and had direct conversations about the skills employers are hiring for right now.

Thank you to FCA Ethiopia and the DICE team for convening companies and emerging talent in one room and creating space for practical connections.

1,230

Shega

13 мар. 2026 г., 00:46

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗚𝘂𝗶𝗱𝗲: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻

Drawing from global and local case studies, this guide shows how evidence-based, community-centered marketing, paired with context-relevant messaging and strong feedback loops, can move customers from basic awareness to consistent usage and long-term loyalty.

Inside, you will find:
* A clear snapshot of Ethiopia’s DFS landscape
* Practical tactics across the full journey: onboarding, referrals, loyalty, education, and feedback
* The key KPIs that matter for tracking activation and retention, not just reach

Download the full guide here: https://digitalfinance.shega.co/insights/case-studies/AKOFADA-Marketing-Strategy-Guide-Customer-Acquisition-and-Retention

#DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia

1,390

Shega

13 мар. 2026 г., 00:46

📷 Photo

Market research is where most serious decisions start, especially when you are deploying capital or advising the people who do.

Before you commit to a direction, you need fast, reliable context: who the key players are, what signals are credible, what is shifting, and how a sector is really behaving.

Shega Insights is built for that starting point, so you can move into diligence, strategy, or execution with a clearer base.

Join the early access waitlist: https://insights.shega.co/

3,930

Shega

13 мар. 2026 г., 00:46

𝗡𝗲𝘄 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗠𝗶𝗰𝗿𝗼-𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀: 𝗧𝗼 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻

To accelerate digital adoption in Ethiopia, we must rethink transaction fee models for micro and small transactions. Our latest report proposes actionable models to make digital micro-transaction affordable, inclusive, and sustainable.

This report highlights how redesigned micro-transaction pricing models can accelerate Ethiopia's shift to digital finance by focusing on:

-Updating the fee structure
-Re-designing who should bear the cost to encourage adoption among low-income users
-Creating incentives that reward frequent digital transactions

Read the full use case report here - https://digitalfinance.shega.co/insights/use-cases/Micro-Transaction-Pricing-Models-to-Accelerate-Digital-Adoption-and-Inclusion

2,080

Shega

13 мар. 2026 г., 00:46

𝗟𝗼𝗰𝗮𝗹 𝗪𝗼𝗿𝗱𝘀 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲: 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸?

DFS is expanding fast in Ethiopia, but language and cultural nuance still shape how people understand and use it.

As part of the AKOFADA Project, Shega has been localizing DFS terminology into Amharic and Afan Oromo by reviewing existing translations, fixing inconsistencies, and making key terms clearer and more usable.

We are now inviting feedback on the Amharic translations through a validation session.

📅 Jan 29
🕝 2:30 PM
📍 Shega HQ

🔗 Register here: https://luma.com/ay4s5ei0

2,250

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 𝘁𝗼𝗱𝗮𝘆’𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗼𝗻 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗻𝗴 𝗔𝗺𝗵𝗮𝗿𝗶𝗰 𝗗𝗙𝗦 𝘁𝗲𝗿𝗺𝗶𝗻𝗼𝗹𝗼𝗴𝘆

We received a wide range of practical feedback and thoughtful ideas from across the DFS ecosystem, with experts from different financial services organizations contributing their experience and perspectives. The discussion helped surface gaps, clarify terminology, and strengthen the Amharic translations we have been working on.

We appreciate the time and input shared today. Your contributions will directly shape a clearer and more consistent DFS language resource for the ecosystem.

2,420

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗦𝗵𝗲𝗴𝗮 𝗮𝗻𝗱 𝗘𝘁𝗵𝗦𝘄𝗶𝘁𝗰𝗵 𝗘𝗻𝘁𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗣𝘂𝗯𝗹𝗶𝗰 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

Shega has entered an MoU for a strategic partnership with EthSwitch S. C. to improve public understanding of digital financial services and strengthen trust in Ethiopia’s digital finance ecosystem.

EthSwitch brings deep infrastructure and ecosystem leadership. Shega’s role is to bring data, analytics, intelligence, research, and storytelling, translating complex financial systems into clear narratives and practical insights people and institutions can use.

This partnership will focus on public education, research and insight generation, data storytelling, ecosystem dialogue, and strategic communication that supports more informed participation in Ethiopia’s digital finance landscape.

#DigitalFinance #Ethiopia #Shega #Ethswitch

2,460

Shega

13 мар. 2026 г., 00:46

📷 Photo

Mobile money agents are the real growth engine of Ethiopia’s DFS ecosystem, but they are still held back by a few persistent barriers: liquidity shortages, low digital financial literacy, uneven rural coverage, fraud concerns, and limited provider support.

This marketing guide lays out a practical, end-to-end approach to boost agent activity and sustainability. It covers targeted recruitment, skill-building programs, tiered incentives, agent-friendly tech tools, trust and security measures, and clear, data-driven KPIs to track what is working and where to intervene.

It also brings in actionable tactics like performance bonuses, bank partnerships to strengthen liquidity, and non-monetary rewards, backed by global case studies and measurable success indicators.

Download- https://digitalfinance.shega.co/insights/case-studies/Marketing-Guide-A-guide-on-Marketing-Strategies-to-Increase-Mobile-Money-Agent-Activities

#DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFS

2,370

Shega

13 мар. 2026 г., 00:46

📷 Photo

ዲጂታል ፋይናንስን በአገርኛ ቃላት፤ አንዴ ሐሳብዎን ያካፍሉን!

በኢትዮጵያ የዲጂታል ፋይናንስ አገልግሎት (ዲ/ፋ/አ/) በፍጥነት እየተስፋፋ ቢሆንም፤ በቋንቋ አጠቃቀም እና በአዳዲስ ልማዶች አቀባበል ረገድ ያሉ ተግዳሮቶች፤ የአገልግሎቱን ሕዝባዊ ግንዛቤ እና ሥርፀት ገድበውታል፡፡

Shega እየተገበረ በሚገኘው አቆፋዳ ፕሮጀክት ስር፤ በዲ/ፋ/አ/ ዘርፍ ውስጥ ላሉ ቃላት፤ አቻ የዐማርኛ እና የአፋን ኦሮሞ ቃላትን የማፈላለግ እና የማተራጎም ሥራ እያከናወነ ይገኛል፡፡

ይህ ሥራ ውስብስብ የፋይናንስ እና የቴክኖሎጂ ሙያዊ ቃላትን፤ ግልጽ እና የቋንቋውን ሥርዓት ወደተመረኮዙ አገርኛ ቋንቋዎች ማተራጎም ሲሆን፤ ይህም የፋይናንስ መሠረተ-ትምህርትን ለማሻሻል እና ዲ/ፋ/አ/ ለሁሉም ይበልጥ ተደራሽ እንዲሆን ያግዛል፡፡

የእርስዎን ግብረ-መልስ በመሻት፤ ከተተረጎሙት የዐማርኛ ቃላት መካከል ጥቂቶቹን እነሆ ብለናል፡፡ ለአንዳፍታ ተመልክተው ይሄ ይበጃል፣ ያኛው ግራ ያጋባል፣ አሊያም እንዲህ ቢባል ይሻላል በማለት ለሚለግሱን አስተያየት በቅድሚያ እናመሰግናለን!

https://www.menti.com/alch795d9m7f

2,890

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗝𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗦𝗵𝗲𝗴𝗮 𝗗𝗙𝗦 𝗠𝗶𝘅𝗲𝗿

Our first two sessions proved one thing: the best conversations in Ethiopia’s digital finance space are grounded in evidence, not assumptions. This third DFS Mixer keeps that momentum going, with four focused segments:

* Article analysis on Ethiopia’s P2P-driven digital economy
* A use case report on the case for a digital pension card in Ethiopia
* A case study on inclusive agri-finance
* A working sample of an Amharic DFS Lexicon

📅 Date: Tomorrow, Thursday, January 15

🕓 Time: 4:00 PM - 6:00 PM

📍 Location: Shega HQ
🔗 Register here: https://luma.com/t7khzigx

1,730

Shega

3 мар. 2026 г., 02:41

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗔𝗴𝗿𝗶𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮: 𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗪𝗵𝗲𝗻 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗠𝗲𝗲𝘁𝘀 𝗗𝗮𝘁𝗮?

Ethiopia’s agricultural finance story is potential, but structural gaps. Agriculture contributes 32.8% of GDP, and 90% of exports, yet receives only 8% of bank credit. The 2.58 trillion ETB financing demand, just 2% is met.

Smallholders have been labeled “high risk” due to missing documentation, weak IDs, and last-mile verification. But the data tells a story, and shows the gap is solvable.

When farmers are digitally profiled, linked to structured value chains, supported by agents, and authenticated through the National ID, repayment rates reach 98%, higher than historical rates.

Our latest AKOFADA case study with Lersha demonstrates how identity, data and value‑chain financing can unlock a new era of inclusive agrifinance.

🔗 Read the full case study on DFS Ethiopia Hub - http://bit.ly/451zC0e

2,100

Shega

3 мар. 2026 г., 02:41

𝗧𝗵𝗲 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗲𝗻𝘀𝗶𝗼𝗻 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮

This latest use case report by Shega, produced as part of the AKOFADA initiative, makes the case for digitizing pension payments in Ethiopia. It offers an alternative to branch-dependent cash withdrawals by enabling secure, convenient digital access for elderly beneficiaries.

* Maps current pain points
* Introduces an optional model
* Benchmarks successes from other countries
* Provides an overview of high-level implementation steps

Download- https://digitalfinance.shega.co/insights/use-cases/Making-the-Case-for-Digital-Pension-Payments-in-Ethiopia

#Ethiopia #AKOFADA #PensionDigitization #G2PPayments #BiometricVerification #DigitalPensions #FinancialInclusion

1,730

Shega

26 февр. 2026 г., 07:08

📷 Photo

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗦𝗵𝗲𝗴𝗮 𝗗𝗙𝗦 𝗠𝗶𝘅𝗲𝗿

Our first two sessions made one thing clear. The most valuable conversations in Ethiopia’s digital finance space are grounded in evidence, not assumptions. They brought together practitioners across fintech, banking, and development to compare what is actually changing on the ground and where gaps remain.

This third DFS Mixer builds on that momentum. As part of Shega’s monthly series spotlighting trends, innovations, and policy-relevant shifts in Digital Financial Services, this edition will feature four focused segments:

* Article analysis on Ethiopia’s P2P-driven digital economy
* A use case report on the case for a digital pension card in Ethiopia
* A case study on inclusive agri-finance
* A working sample of an Amharic DFS Lexicon

📅 Date: Thursday, January 15
🕓 Time: 4:00 PM - 6:00 PM
📍 Location: Shega HQ
​
Let’s connect, learn, and build together!

🔗 Register here: https://luma.com/t7khzigx

2,560

Shega

16 февр. 2026 г., 07:43

We kindly invite you to take part in a brief survey on digital transaction fees in Ethiopia. Your input is highly valuable and will support research aimed at improving the design of fair, transparent, and inclusive digital payment fee models particularly for micro and small transactions.

The survey will take no more than two minutes to complete.

Please click the link below to take part in the survey: https://shorturl.at/NhkrO

1,740

Shega

13 февр. 2026 г., 07:28

If your work depends on understanding Ethiopia’s markets, the first step is still the same: searching across disconnected sources, verifying what is current, and stitching fragments into something usable.

That loop costs time and weakens early judgment.

Shega Insights brings key information together, so market research becomes clearer, and decisions can be made with more confidence.

Join the early access waitlist: https://insights.shega.co/

2,720

Shega

6 февр. 2026 г., 07:53

We are pleased to share that Shega Media and Technology has signed a Memorandum of Understanding with the Ethiopian Economics Association (EEA).

Dr. Abule Mehare (Director of Partnership) and Prof. Tassew Woldehanna (President) visited our office and met with our CEO, Anteneh Tesfaye Taye, and COO, Melka Girma, to align on how we can advance data-informed policy dialogue in Ethiopia.

This partnership brings together EEA’s long-standing role in economic research and policy engagement with Shega’s work in data, media, and market intelligence. Over the coming years, we will collaborate on research dissemination, policy forums, data visualization, and analytical tools that support informed economic decision-making.

At Shega, our work is driven by the need to bridge information gaps across Ethiopia’s economy. This collaboration with EEA deepens that mission by grounding data and insights more firmly within policy conversations and public discourse.

2,830

Shega

6 дек. 2025 г., 10:56

Behind Ethiopia’s informal economy are millions of workers navigating daily financial decisions, and digital tools are slowly becoming part of that story.

Our latest AKOFADA visual shows that DFS access increases with education, basic phones dominate usage, mobile banking and mobile money are still used mostly for customer payments and personal transfers, and other valuable insights.

The data highlights both the promise and the persistent barriers to building an inclusive digital economy.

Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics/Digital-Finance-in-Ethiopias-Informal-Economic-Segments

358

Shega

6 дек. 2025 г., 10:56

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲 𝗳𝗿𝗼𝗺 𝗔𝗞𝗢𝗙𝗔𝗗𝗔 – 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗗𝗙𝗦 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻

Ethiopia’s digital finance providers face a critical challenge: building trust and communicating value in ways that resonate with diverse communities.

This AKOFADA Marketing Guide unpacks actionable strategies to craft relatable messaging, leverage local culture and storytelling, and use community-driven approaches that strengthen awareness and accelerate DFS adoption.

What’s Inside:

-Practical communication frameworks tailored for rural and semi-urban audiences
-Proven behavioral insights from Ethiopian DFS campaigns
-Tactics for simplifying complex financial concepts
-Messaging templates for trust and inclusion-building

📘 Download the full guide here: https://digitalfinance.shega.co/insights/case-studies

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS ?q=%23MarketingGuide

2,890

Shega

6 дек. 2025 г., 10:56

𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐢𝐧 𝐄𝐭𝐡𝐢𝐨𝐩𝐢𝐚

This latest key report from Shega, under the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) project, explores the current state and future opportunities of women-centric financial products in Ethiopia.

Why focus on women?

Despite national progress, Ethiopian women remain significantly less likely to own a bank account, access credit, or use digital financial services. Addressing this gap is essential for inclusive growth.

The report includes:
-Overview of Women Centric Financial Products in Ethiopia
-Demand and Supply Side Challenges
-Opportunities in the Segment
-Actionable Recommendations

Download the full report: https://digitalfinance.shega.co/insights/case-studies/Assessment-of-Women-Centric-Financial-Products-in-Ethiopia

1,840

Shega

6 дек. 2025 г., 10:56

Ethiopia now boasts over 540,000 reported number of agents, processing ETB 889 billion in transaction value and 125 million transactions.

Although the agent network has expanded significantly, most agents remain inactive. Many process only a handful of transactions each day, making it difficult to sustain operations and cover costs. Our survey shows Telebirr leading the agent network, urban areas dominating activity while rural access remains vital, and core services centered on cash handling, money transfers, and bill payments.

Our latest infographic, developed under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), visualizes how agent networks continue to power Ethiopia’s path toward inclusive digital finance.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics

1,100

Shega

6 дек. 2025 г., 10:56

𝐒𝐡𝐞𝐠𝐚 𝐃𝐅𝐒 𝐌𝐢𝐱𝐞𝐫 𝐑𝐞𝐜𝐚𝐩 – 𝐍𝐨𝐯 𝟐𝟎, 𝟐𝟎𝟐𝟓 Yesterday’s DFS Mixer built directly on the themes raised in our first session, keeping the focus on practical evidence and the gaps providers are working to address. The discussion highlighted new findings on the future of agent banking, the role of DFS in informal markets, and emerging opportunities for women centric financial products. We also walked through two spotlight presentations: a case study on women inclusive product design and a practical marketing guide aimed at strengthening outreach, trust, and user education. Leaders from fintech, banks, and microfinance institutions added depth to the conversation by sharing feedback from the field, raising important questions, and helping link the research to day-to-day realities. Thank you to everyone who joined and contributed. Stay tuned for updates on next month’s DFS Mixer #DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFS𝐒𝐡𝐞𝐠𝐚 𝐃𝐅𝐒 𝐌𝐢𝐱𝐞𝐫 𝐑𝐞𝐜𝐚𝐩 – 𝐍𝐨𝐯 𝟐𝟎, 𝟐𝟎𝟐𝟓

Yesterday’s DFS Mixer built directly on the themes raised in our first session, keeping the focus on practical evidence and the gaps providers are working to address.

The discussion highlighted new findings on the future of agent banking, the role of DFS in informal markets, and emerging opportunities for women centric financial products. We also walked through two spotlight presentations: a case study on women inclusive product design and a practical marketing guide aimed at strengthening outreach, trust, and user education.

Leaders from fintech, banks, and microfinance institutions added depth to the conversation by sharing feedback from the field, raising important questions, and helping link the research to day-to-day realities.

Thank you to everyone who joined and contributed. Stay tuned for updates on next month’s DFS Mixer

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS

Shega

6 дек. 2025 г., 10:56

Join us this coming Monday, November 24, at 8:10 PM (EAT) on Fana FM 98.1 for an important conversation on Embedding Inclusivity in Education Innovation.b

This episode brings together Gutu Gurmesa (General Manager, Visionaries ICT Solution PLC), Dr. Eyasu Hailu (Assistant Professor of Ethiopian Sign Language and Deaf Studies at AAU), and Tizazu Abebe (Special Needs and Inclusive Education Expert and Founder of Goh Center for Special Needs). The discussion will be moderated by Rediet Meshesha (Journalist and Producer).

We will explore how inclusive practices, accessible tools, and learner-centered approaches can help build education systems that support every learner in Ethiopia.

Tune in and be part of a timely dialogue on creating more equitable and accessible education for all.

?q=%23EdTechMondays ?q=%23EdTechEthiopia ?q=%23MastercardFoundation ?q=%23InclusiveEducation ?q=%23Ethiopia ?q=%23Shega

1,100

Shega

6 дек. 2025 г., 10:56

As part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs. Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services. #DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFSAs part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs.

Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services.

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS

1,130

Shega

6 дек. 2025 г., 10:56

Read our case study report on how Digital ID is shaping financial inclusion in Ethiopia. The report shares key insights, challenges, and practical solutions toward building a more inclusive financial ecosystem.

Read the full report under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), our initiative to support informed decision making in digital finance.

Visit DFS Ethiopia HUB to Download the report: https://digitalfinance.shega.co/insights/case-studies/case-study

?q=%23FinancialInclusion ?q=%23DigitalID ?q=%23Ethiopia ?q=%23EconomicGrowth ?q=%23Innovation ?q=%23AKOFADA ?q=%23FinancialInclusion

1,810

Shega

6 дек. 2025 г., 10:56

Join us today at 8:10 PM (EAT) on Fana FM 98.1 as we explore the topic of 𝗔 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗰𝘁𝗼𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗣𝗼𝗹𝗶𝗰𝘆.

Featuring panelists Ephrem Tadesse (Founder & CTO, Bahirbits FinTech Solutions), Yonas Fisseha (Finance Director, Trivium Online Startup), and Dr. Serawit Handiso (Ethiopian Education and Research Network), moderated by Rediet Meshesha (Journalist and Producer).

We’ll unpack how Ethiopia can develop a unified framework that bridges education, technology, and policy — enabling inclusive, coordinated innovation across sectors.

Don’t miss this important discussion on aligning EdTech efforts for lasting impact!

?q=%23EdTechMondays ?q=%23EdTechEthiopia ?q=%23MastercardFoundation ?q=%23InclusiveEducation ?q=%23Ethiopia ?q=%23Shega

1,630

Shega

6 дек. 2025 г., 10:56

Women remain significantly underrepresented in Ethiopia’s financial landscape. Eighty-six percent of women lack a mobile money account, and 78% have no digital financial service (DFS) account, limiting their ability to participate in and benefit from the digital economy. Expanding women’s access to digital finance could lift 700,000 people out of poverty and add USD 5.3 billion to Ethiopia’s GDP — a powerful reminder that inclusion drives both equality and growth.

Our latest infographic, devloped under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), highlights the gender gap in financial inclusion and the economic potential of empowering women through digital finance.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual:

https://digitalfinance.shega.co/insights/infographics
?q=%23DigitalFinance ?q=%23FinancialInclusion ?q=%23DFS ?q=%23Fintech ?q=%23Ethiopia ?q=%23AKOFADA ?q=%23GenderEquality ?q=%23WomenInFinance

2,380

Shega

4 дек. 2025 г., 08:32

Education and literacy are key drivers of digital financial inclusion in Ethiopia. Adults with at least secondary education are nearly twice as likely to own a bank account and four times more likely to make digital payments compared to those with primary education or less. This growing gap highlights how education shapes access to financial tools and participation in the digital economy.

Our latest infographic, developed under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) Initiative, explores how education influences digital readiness and financial inclusion across Ethiopia.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics

?q=%23DigitalFinance ?q=%23FinancialInclusion ?q=%23DFS ?q=%23Fintech ?q=%23Ethiopia ?q=%23AKOFADA ?q=%23Education ?q=%23DigitalEconomy ?q=%23FinancialLiteracy

2,830

Shega

4 дек. 2025 г., 08:32

This latest key report from Shega, under the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) initiative, explores digital financial services' role in Ethiopia’s informal economy.

Why Informal Economy?
Ethiopia’s informal economy employs ~90% of its workforce yet remains largely excluded from formal finance.

Key insights
-DFS adoption patterns among informal workers
Gender, age, and education disparities in access
-Major challenges along with interventions
-Emerging opportunities through national ID and other initiatives
-Actionable recommendations for inclusive digital finance

Download the full report https://digitalfinance.shega.co/insights/research-reports/Digital-Financial-Services-and-Informal-E…

?q=%23DigitalFInance ?q=%23InformalEconomy ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23InformalWorker ?q=%23InformalBusiness

2,010

Shega

3 дек. 2025 г., 02:05

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘁𝗮𝘁𝘂𝘀 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗴𝗲𝗻𝘁 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮

This latest report from Shega, as part of the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) initiative, provides a data-driven examination of Ethiopia’s agent banking landscape, exploring sectoral trends, operational constraints, regulatory developments, and infrastructure gaps shaping the industry’s future.

What's Inside:

-Urban concentration vs. rural service gaps
-Low transaction volumes and high operating costs
-Limited provider support and liquidity challenges
-Actionable recommendations for inclusive growth

Download the Full report: https://digitalfinance.shega.co/insights/research-reports/Current-Status-and-Future-of-Agent-Banking-in-Ethiopia

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia

1,370

Shega

3 дек. 2025 г., 02:05

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗲𝘃𝗲𝗿𝘆 𝗵𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗿𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗼𝘂𝗹𝗱 𝗮𝗹𝘀𝗼 𝗴𝗮𝗶𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲, 𝗺𝗼𝗱𝗲𝗿𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀?

This is becoming a reality in Ethiopia, where DFS integration into the Productive Safety Net Program (PSNP) is helping expand financial inclusion for millions of rural and low-income families.

The report details how DFS is being integrated into PSNP to improve efficiency, transparency, and access to finance for millions of beneficiaries.

Visit DFS Ethiopia Hub to download the report: https://digitalfinance.shega.co/insights/case-studies/Integration-of-Digital-Financial-Services-with-Microfinance-Institutions-in-Ethiopia

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Рост участников (Последние 27 дней)

Всего: 576

Рост за 24ч: +4 1%

Последние посты

Shega

13 мар. 2026 г., 00:46

🎥 Video

Today Shega joined the FCA Ethiopia Job Fair at WeVenture Hub, hosted under the Digital and Creative Economies (DICE) Project. We met early career creatives and digital talent across digital marketing, graphic design, and photo and video editing, and had direct conversations about the skills employers are hiring for right now.

Thank you to FCA Ethiopia and the DICE team for convening companies and emerging talent in one room and creating space for practical connections.

1,230

Shega

13 мар. 2026 г., 00:46

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗚𝘂𝗶𝗱𝗲: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻

Drawing from global and local case studies, this guide shows how evidence-based, community-centered marketing, paired with context-relevant messaging and strong feedback loops, can move customers from basic awareness to consistent usage and long-term loyalty.

Inside, you will find:
* A clear snapshot of Ethiopia’s DFS landscape
* Practical tactics across the full journey: onboarding, referrals, loyalty, education, and feedback
* The key KPIs that matter for tracking activation and retention, not just reach

Download the full guide here: https://digitalfinance.shega.co/insights/case-studies/AKOFADA-Marketing-Strategy-Guide-Customer-Acquisition-and-Retention

#DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia

1,390

Shega

13 мар. 2026 г., 00:46

📷 Photo

Market research is where most serious decisions start, especially when you are deploying capital or advising the people who do.

Before you commit to a direction, you need fast, reliable context: who the key players are, what signals are credible, what is shifting, and how a sector is really behaving.

Shega Insights is built for that starting point, so you can move into diligence, strategy, or execution with a clearer base.

Join the early access waitlist: https://insights.shega.co/

3,930

Shega

13 мар. 2026 г., 00:46

𝗡𝗲𝘄 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗠𝗶𝗰𝗿𝗼-𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀: 𝗧𝗼 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻

To accelerate digital adoption in Ethiopia, we must rethink transaction fee models for micro and small transactions. Our latest report proposes actionable models to make digital micro-transaction affordable, inclusive, and sustainable.

This report highlights how redesigned micro-transaction pricing models can accelerate Ethiopia's shift to digital finance by focusing on:

-Updating the fee structure
-Re-designing who should bear the cost to encourage adoption among low-income users
-Creating incentives that reward frequent digital transactions

Read the full use case report here - https://digitalfinance.shega.co/insights/use-cases/Micro-Transaction-Pricing-Models-to-Accelerate-Digital-Adoption-and-Inclusion

2,080

Shega

13 мар. 2026 г., 00:46

𝗟𝗼𝗰𝗮𝗹 𝗪𝗼𝗿𝗱𝘀 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲: 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸?

DFS is expanding fast in Ethiopia, but language and cultural nuance still shape how people understand and use it.

As part of the AKOFADA Project, Shega has been localizing DFS terminology into Amharic and Afan Oromo by reviewing existing translations, fixing inconsistencies, and making key terms clearer and more usable.

We are now inviting feedback on the Amharic translations through a validation session.

📅 Jan 29
🕝 2:30 PM
📍 Shega HQ

🔗 Register here: https://luma.com/ay4s5ei0

2,250

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 𝘁𝗼𝗱𝗮𝘆’𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗼𝗻 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗻𝗴 𝗔𝗺𝗵𝗮𝗿𝗶𝗰 𝗗𝗙𝗦 𝘁𝗲𝗿𝗺𝗶𝗻𝗼𝗹𝗼𝗴𝘆

We received a wide range of practical feedback and thoughtful ideas from across the DFS ecosystem, with experts from different financial services organizations contributing their experience and perspectives. The discussion helped surface gaps, clarify terminology, and strengthen the Amharic translations we have been working on.

We appreciate the time and input shared today. Your contributions will directly shape a clearer and more consistent DFS language resource for the ecosystem.

2,420

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗦𝗵𝗲𝗴𝗮 𝗮𝗻𝗱 𝗘𝘁𝗵𝗦𝘄𝗶𝘁𝗰𝗵 𝗘𝗻𝘁𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗣𝘂𝗯𝗹𝗶𝗰 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

Shega has entered an MoU for a strategic partnership with EthSwitch S. C. to improve public understanding of digital financial services and strengthen trust in Ethiopia’s digital finance ecosystem.

EthSwitch brings deep infrastructure and ecosystem leadership. Shega’s role is to bring data, analytics, intelligence, research, and storytelling, translating complex financial systems into clear narratives and practical insights people and institutions can use.

This partnership will focus on public education, research and insight generation, data storytelling, ecosystem dialogue, and strategic communication that supports more informed participation in Ethiopia’s digital finance landscape.

#DigitalFinance #Ethiopia #Shega #Ethswitch

2,460

Shega

13 мар. 2026 г., 00:46

📷 Photo

Mobile money agents are the real growth engine of Ethiopia’s DFS ecosystem, but they are still held back by a few persistent barriers: liquidity shortages, low digital financial literacy, uneven rural coverage, fraud concerns, and limited provider support.

This marketing guide lays out a practical, end-to-end approach to boost agent activity and sustainability. It covers targeted recruitment, skill-building programs, tiered incentives, agent-friendly tech tools, trust and security measures, and clear, data-driven KPIs to track what is working and where to intervene.

It also brings in actionable tactics like performance bonuses, bank partnerships to strengthen liquidity, and non-monetary rewards, backed by global case studies and measurable success indicators.

Download- https://digitalfinance.shega.co/insights/case-studies/Marketing-Guide-A-guide-on-Marketing-Strategies-to-Increase-Mobile-Money-Agent-Activities

#DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFS

2,370

Shega

13 мар. 2026 г., 00:46

📷 Photo

ዲጂታል ፋይናንስን በአገርኛ ቃላት፤ አንዴ ሐሳብዎን ያካፍሉን!

በኢትዮጵያ የዲጂታል ፋይናንስ አገልግሎት (ዲ/ፋ/አ/) በፍጥነት እየተስፋፋ ቢሆንም፤ በቋንቋ አጠቃቀም እና በአዳዲስ ልማዶች አቀባበል ረገድ ያሉ ተግዳሮቶች፤ የአገልግሎቱን ሕዝባዊ ግንዛቤ እና ሥርፀት ገድበውታል፡፡

Shega እየተገበረ በሚገኘው አቆፋዳ ፕሮጀክት ስር፤ በዲ/ፋ/አ/ ዘርፍ ውስጥ ላሉ ቃላት፤ አቻ የዐማርኛ እና የአፋን ኦሮሞ ቃላትን የማፈላለግ እና የማተራጎም ሥራ እያከናወነ ይገኛል፡፡

ይህ ሥራ ውስብስብ የፋይናንስ እና የቴክኖሎጂ ሙያዊ ቃላትን፤ ግልጽ እና የቋንቋውን ሥርዓት ወደተመረኮዙ አገርኛ ቋንቋዎች ማተራጎም ሲሆን፤ ይህም የፋይናንስ መሠረተ-ትምህርትን ለማሻሻል እና ዲ/ፋ/አ/ ለሁሉም ይበልጥ ተደራሽ እንዲሆን ያግዛል፡፡

የእርስዎን ግብረ-መልስ በመሻት፤ ከተተረጎሙት የዐማርኛ ቃላት መካከል ጥቂቶቹን እነሆ ብለናል፡፡ ለአንዳፍታ ተመልክተው ይሄ ይበጃል፣ ያኛው ግራ ያጋባል፣ አሊያም እንዲህ ቢባል ይሻላል በማለት ለሚለግሱን አስተያየት በቅድሚያ እናመሰግናለን!

https://www.menti.com/alch795d9m7f

2,890

Shega

13 мар. 2026 г., 00:46

📷 Photo

𝗝𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗦𝗵𝗲𝗴𝗮 𝗗𝗙𝗦 𝗠𝗶𝘅𝗲𝗿

Our first two sessions proved one thing: the best conversations in Ethiopia’s digital finance space are grounded in evidence, not assumptions. This third DFS Mixer keeps that momentum going, with four focused segments:

* Article analysis on Ethiopia’s P2P-driven digital economy
* A use case report on the case for a digital pension card in Ethiopia
* A case study on inclusive agri-finance
* A working sample of an Amharic DFS Lexicon

📅 Date: Tomorrow, Thursday, January 15

🕓 Time: 4:00 PM - 6:00 PM

📍 Location: Shega HQ
🔗 Register here: https://luma.com/t7khzigx

1,730

Shega

3 мар. 2026 г., 02:41

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗔𝗴𝗿𝗶𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮: 𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗪𝗵𝗲𝗻 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗠𝗲𝗲𝘁𝘀 𝗗𝗮𝘁𝗮?

Ethiopia’s agricultural finance story is potential, but structural gaps. Agriculture contributes 32.8% of GDP, and 90% of exports, yet receives only 8% of bank credit. The 2.58 trillion ETB financing demand, just 2% is met.

Smallholders have been labeled “high risk” due to missing documentation, weak IDs, and last-mile verification. But the data tells a story, and shows the gap is solvable.

When farmers are digitally profiled, linked to structured value chains, supported by agents, and authenticated through the National ID, repayment rates reach 98%, higher than historical rates.

Our latest AKOFADA case study with Lersha demonstrates how identity, data and value‑chain financing can unlock a new era of inclusive agrifinance.

🔗 Read the full case study on DFS Ethiopia Hub - http://bit.ly/451zC0e

2,100

Shega

3 мар. 2026 г., 02:41

𝗧𝗵𝗲 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗲𝗻𝘀𝗶𝗼𝗻 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮

This latest use case report by Shega, produced as part of the AKOFADA initiative, makes the case for digitizing pension payments in Ethiopia. It offers an alternative to branch-dependent cash withdrawals by enabling secure, convenient digital access for elderly beneficiaries.

* Maps current pain points
* Introduces an optional model
* Benchmarks successes from other countries
* Provides an overview of high-level implementation steps

Download- https://digitalfinance.shega.co/insights/use-cases/Making-the-Case-for-Digital-Pension-Payments-in-Ethiopia

#Ethiopia #AKOFADA #PensionDigitization #G2PPayments #BiometricVerification #DigitalPensions #FinancialInclusion

1,730

Shega

26 февр. 2026 г., 07:08

📷 Photo

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗦𝗵𝗲𝗴𝗮 𝗗𝗙𝗦 𝗠𝗶𝘅𝗲𝗿

Our first two sessions made one thing clear. The most valuable conversations in Ethiopia’s digital finance space are grounded in evidence, not assumptions. They brought together practitioners across fintech, banking, and development to compare what is actually changing on the ground and where gaps remain.

This third DFS Mixer builds on that momentum. As part of Shega’s monthly series spotlighting trends, innovations, and policy-relevant shifts in Digital Financial Services, this edition will feature four focused segments:

* Article analysis on Ethiopia’s P2P-driven digital economy
* A use case report on the case for a digital pension card in Ethiopia
* A case study on inclusive agri-finance
* A working sample of an Amharic DFS Lexicon

📅 Date: Thursday, January 15
🕓 Time: 4:00 PM - 6:00 PM
📍 Location: Shega HQ
​
Let’s connect, learn, and build together!

🔗 Register here: https://luma.com/t7khzigx

2,560

Shega

16 февр. 2026 г., 07:43

We kindly invite you to take part in a brief survey on digital transaction fees in Ethiopia. Your input is highly valuable and will support research aimed at improving the design of fair, transparent, and inclusive digital payment fee models particularly for micro and small transactions.

The survey will take no more than two minutes to complete.

Please click the link below to take part in the survey: https://shorturl.at/NhkrO

1,740

Shega

13 февр. 2026 г., 07:28

If your work depends on understanding Ethiopia’s markets, the first step is still the same: searching across disconnected sources, verifying what is current, and stitching fragments into something usable.

That loop costs time and weakens early judgment.

Shega Insights brings key information together, so market research becomes clearer, and decisions can be made with more confidence.

Join the early access waitlist: https://insights.shega.co/

2,720

Shega

6 февр. 2026 г., 07:53

We are pleased to share that Shega Media and Technology has signed a Memorandum of Understanding with the Ethiopian Economics Association (EEA).

Dr. Abule Mehare (Director of Partnership) and Prof. Tassew Woldehanna (President) visited our office and met with our CEO, Anteneh Tesfaye Taye, and COO, Melka Girma, to align on how we can advance data-informed policy dialogue in Ethiopia.

This partnership brings together EEA’s long-standing role in economic research and policy engagement with Shega’s work in data, media, and market intelligence. Over the coming years, we will collaborate on research dissemination, policy forums, data visualization, and analytical tools that support informed economic decision-making.

At Shega, our work is driven by the need to bridge information gaps across Ethiopia’s economy. This collaboration with EEA deepens that mission by grounding data and insights more firmly within policy conversations and public discourse.

2,830

Shega

6 дек. 2025 г., 10:56

Behind Ethiopia’s informal economy are millions of workers navigating daily financial decisions, and digital tools are slowly becoming part of that story.

Our latest AKOFADA visual shows that DFS access increases with education, basic phones dominate usage, mobile banking and mobile money are still used mostly for customer payments and personal transfers, and other valuable insights.

The data highlights both the promise and the persistent barriers to building an inclusive digital economy.

Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics/Digital-Finance-in-Ethiopias-Informal-Economic-Segments

358

Shega

6 дек. 2025 г., 10:56

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲 𝗳𝗿𝗼𝗺 𝗔𝗞𝗢𝗙𝗔𝗗𝗔 – 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗗𝗙𝗦 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻

Ethiopia’s digital finance providers face a critical challenge: building trust and communicating value in ways that resonate with diverse communities.

This AKOFADA Marketing Guide unpacks actionable strategies to craft relatable messaging, leverage local culture and storytelling, and use community-driven approaches that strengthen awareness and accelerate DFS adoption.

What’s Inside:

-Practical communication frameworks tailored for rural and semi-urban audiences
-Proven behavioral insights from Ethiopian DFS campaigns
-Tactics for simplifying complex financial concepts
-Messaging templates for trust and inclusion-building

📘 Download the full guide here: https://digitalfinance.shega.co/insights/case-studies

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS ?q=%23MarketingGuide

2,890

Shega

6 дек. 2025 г., 10:56

𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐢𝐧 𝐄𝐭𝐡𝐢𝐨𝐩𝐢𝐚

This latest key report from Shega, under the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) project, explores the current state and future opportunities of women-centric financial products in Ethiopia.

Why focus on women?

Despite national progress, Ethiopian women remain significantly less likely to own a bank account, access credit, or use digital financial services. Addressing this gap is essential for inclusive growth.

The report includes:
-Overview of Women Centric Financial Products in Ethiopia
-Demand and Supply Side Challenges
-Opportunities in the Segment
-Actionable Recommendations

Download the full report: https://digitalfinance.shega.co/insights/case-studies/Assessment-of-Women-Centric-Financial-Products-in-Ethiopia

1,840

Shega

6 дек. 2025 г., 10:56

Ethiopia now boasts over 540,000 reported number of agents, processing ETB 889 billion in transaction value and 125 million transactions.

Although the agent network has expanded significantly, most agents remain inactive. Many process only a handful of transactions each day, making it difficult to sustain operations and cover costs. Our survey shows Telebirr leading the agent network, urban areas dominating activity while rural access remains vital, and core services centered on cash handling, money transfers, and bill payments.

Our latest infographic, developed under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), visualizes how agent networks continue to power Ethiopia’s path toward inclusive digital finance.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics

1,100

Shega

6 дек. 2025 г., 10:56

𝐒𝐡𝐞𝐠𝐚 𝐃𝐅𝐒 𝐌𝐢𝐱𝐞𝐫 𝐑𝐞𝐜𝐚𝐩 – 𝐍𝐨𝐯 𝟐𝟎, 𝟐𝟎𝟐𝟓 Yesterday’s DFS Mixer built directly on the themes raised in our first session, keeping the focus on practical evidence and the gaps providers are working to address. The discussion highlighted new findings on the future of agent banking, the role of DFS in informal markets, and emerging opportunities for women centric financial products. We also walked through two spotlight presentations: a case study on women inclusive product design and a practical marketing guide aimed at strengthening outreach, trust, and user education. Leaders from fintech, banks, and microfinance institutions added depth to the conversation by sharing feedback from the field, raising important questions, and helping link the research to day-to-day realities. Thank you to everyone who joined and contributed. Stay tuned for updates on next month’s DFS Mixer #DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFS𝐒𝐡𝐞𝐠𝐚 𝐃𝐅𝐒 𝐌𝐢𝐱𝐞𝐫 𝐑𝐞𝐜𝐚𝐩 – 𝐍𝐨𝐯 𝟐𝟎, 𝟐𝟎𝟐𝟓

Yesterday’s DFS Mixer built directly on the themes raised in our first session, keeping the focus on practical evidence and the gaps providers are working to address.

The discussion highlighted new findings on the future of agent banking, the role of DFS in informal markets, and emerging opportunities for women centric financial products. We also walked through two spotlight presentations: a case study on women inclusive product design and a practical marketing guide aimed at strengthening outreach, trust, and user education.

Leaders from fintech, banks, and microfinance institutions added depth to the conversation by sharing feedback from the field, raising important questions, and helping link the research to day-to-day realities.

Thank you to everyone who joined and contributed. Stay tuned for updates on next month’s DFS Mixer

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS

Shega

6 дек. 2025 г., 10:56

Join us this coming Monday, November 24, at 8:10 PM (EAT) on Fana FM 98.1 for an important conversation on Embedding Inclusivity in Education Innovation.b

This episode brings together Gutu Gurmesa (General Manager, Visionaries ICT Solution PLC), Dr. Eyasu Hailu (Assistant Professor of Ethiopian Sign Language and Deaf Studies at AAU), and Tizazu Abebe (Special Needs and Inclusive Education Expert and Founder of Goh Center for Special Needs). The discussion will be moderated by Rediet Meshesha (Journalist and Producer).

We will explore how inclusive practices, accessible tools, and learner-centered approaches can help build education systems that support every learner in Ethiopia.

Tune in and be part of a timely dialogue on creating more equitable and accessible education for all.

?q=%23EdTechMondays ?q=%23EdTechEthiopia ?q=%23MastercardFoundation ?q=%23InclusiveEducation ?q=%23Ethiopia ?q=%23Shega

1,100

Shega

6 дек. 2025 г., 10:56

As part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs. Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services. #DigitalFinance #AKOFADA #FinancialInclusion #Ethiopia #DFSAs part of the AKOFADA initiatives, the Behavioral Change Campaign team at Shega, together with our partners, has been working across regions to build trust, confidence, and everyday use of digital financial services. Through local language radio programs, community roadshows, and direct teaching sessions, the campaign meets people where they are and helps make digital finance simple and practical for real daily needs.

Over the weekend, this work continued in West Oromia, where an organized, vibrant, and colorful DFS community edutainment event took place in the center of Ambo. Thousands of rural and semi-urban attendees joined the gathering and engaged with relatable demonstrations and messages designed to support safer, more informed, and more confident use of digital financial services.

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia ?q=%23DFS

1,130

Shega

6 дек. 2025 г., 10:56

Read our case study report on how Digital ID is shaping financial inclusion in Ethiopia. The report shares key insights, challenges, and practical solutions toward building a more inclusive financial ecosystem.

Read the full report under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), our initiative to support informed decision making in digital finance.

Visit DFS Ethiopia HUB to Download the report: https://digitalfinance.shega.co/insights/case-studies/case-study

?q=%23FinancialInclusion ?q=%23DigitalID ?q=%23Ethiopia ?q=%23EconomicGrowth ?q=%23Innovation ?q=%23AKOFADA ?q=%23FinancialInclusion

1,810

Shega

6 дек. 2025 г., 10:56

Join us today at 8:10 PM (EAT) on Fana FM 98.1 as we explore the topic of 𝗔 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗰𝘁𝗼𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗣𝗼𝗹𝗶𝗰𝘆.

Featuring panelists Ephrem Tadesse (Founder & CTO, Bahirbits FinTech Solutions), Yonas Fisseha (Finance Director, Trivium Online Startup), and Dr. Serawit Handiso (Ethiopian Education and Research Network), moderated by Rediet Meshesha (Journalist and Producer).

We’ll unpack how Ethiopia can develop a unified framework that bridges education, technology, and policy — enabling inclusive, coordinated innovation across sectors.

Don’t miss this important discussion on aligning EdTech efforts for lasting impact!

?q=%23EdTechMondays ?q=%23EdTechEthiopia ?q=%23MastercardFoundation ?q=%23InclusiveEducation ?q=%23Ethiopia ?q=%23Shega

1,630

Shega

6 дек. 2025 г., 10:56

Women remain significantly underrepresented in Ethiopia’s financial landscape. Eighty-six percent of women lack a mobile money account, and 78% have no digital financial service (DFS) account, limiting their ability to participate in and benefit from the digital economy. Expanding women’s access to digital finance could lift 700,000 people out of poverty and add USD 5.3 billion to Ethiopia’s GDP — a powerful reminder that inclusion drives both equality and growth.

Our latest infographic, devloped under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption), highlights the gender gap in financial inclusion and the economic potential of empowering women through digital finance.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual:

https://digitalfinance.shega.co/insights/infographics
?q=%23DigitalFinance ?q=%23FinancialInclusion ?q=%23DFS ?q=%23Fintech ?q=%23Ethiopia ?q=%23AKOFADA ?q=%23GenderEquality ?q=%23WomenInFinance

2,380

Shega

4 дек. 2025 г., 08:32

Education and literacy are key drivers of digital financial inclusion in Ethiopia. Adults with at least secondary education are nearly twice as likely to own a bank account and four times more likely to make digital payments compared to those with primary education or less. This growing gap highlights how education shapes access to financial tools and participation in the digital economy.

Our latest infographic, developed under AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) Initiative, explores how education influences digital readiness and financial inclusion across Ethiopia.

🔗 Visit DFS Ethiopia Hub to download the high-resolution visual: https://digitalfinance.shega.co/insights/infographics

?q=%23DigitalFinance ?q=%23FinancialInclusion ?q=%23DFS ?q=%23Fintech ?q=%23Ethiopia ?q=%23AKOFADA ?q=%23Education ?q=%23DigitalEconomy ?q=%23FinancialLiteracy

2,830

Shega

4 дек. 2025 г., 08:32

This latest key report from Shega, under the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) initiative, explores digital financial services' role in Ethiopia’s informal economy.

Why Informal Economy?
Ethiopia’s informal economy employs ~90% of its workforce yet remains largely excluded from formal finance.

Key insights
-DFS adoption patterns among informal workers
Gender, age, and education disparities in access
-Major challenges along with interventions
-Emerging opportunities through national ID and other initiatives
-Actionable recommendations for inclusive digital finance

Download the full report https://digitalfinance.shega.co/insights/research-reports/Digital-Financial-Services-and-Informal-E…

?q=%23DigitalFInance ?q=%23InformalEconomy ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23InformalWorker ?q=%23InformalBusiness

2,010

Shega

3 дек. 2025 г., 02:05

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘁𝗮𝘁𝘂𝘀 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗴𝗲𝗻𝘁 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮

This latest report from Shega, as part of the AKOFADA (Advancing Knowledge on Financial Accessibility and DFS Adoption) initiative, provides a data-driven examination of Ethiopia’s agent banking landscape, exploring sectoral trends, operational constraints, regulatory developments, and infrastructure gaps shaping the industry’s future.

What's Inside:

-Urban concentration vs. rural service gaps
-Low transaction volumes and high operating costs
-Limited provider support and liquidity challenges
-Actionable recommendations for inclusive growth

Download the Full report: https://digitalfinance.shega.co/insights/research-reports/Current-Status-and-Future-of-Agent-Banking-in-Ethiopia

?q=%23DigitalFinance ?q=%23AKOFADA ?q=%23FinancialInclusion ?q=%23Ethiopia

1,370

Shega

3 дек. 2025 г., 02:05

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗲𝘃𝗲𝗿𝘆 𝗵𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗿𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗼𝘂𝗹𝗱 𝗮𝗹𝘀𝗼 𝗴𝗮𝗶𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲, 𝗺𝗼𝗱𝗲𝗿𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀?

This is becoming a reality in Ethiopia, where DFS integration into the Productive Safety Net Program (PSNP) is helping expand financial inclusion for millions of rural and low-income families.

The report details how DFS is being integrated into PSNP to improve efficiency, transparency, and access to finance for millions of beneficiaries.

Visit DFS Ethiopia Hub to download the report: https://digitalfinance.shega.co/insights/case-studies/Integration-of-Digital-Financial-Services-with-Microfinance-Institutions-in-Ethiopia

1,250

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